The brand Coccinelle was founded in 1978 by Giacomo Mazzieri in the Italian city of Parma. In the title (Coccinelle - "Ladybugs", it.) Giacomo laid down three metaphors: first, the ladybug is a symbol of good wishes, and secondly, despite the seeming fragility, it is protected by armor, and thirdly, the ladybug is a symbol Ecologists. The firm was expecting commercial success, since the opening of the first store in Milan in 1995, to 1,100 outlets around the world in 2014. Coccinelle produces 4 collections per year, the main products of the brand are women's bags. The general director of Coccinelle since 1982 is the eldest son of the founder of the firm, Angelo Mazzieri.